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In the absence of internal reference, many seek a pattern of understanding and behaviour they can relate to, association with a concept or group of like minded individuals which they can use as a reference to measure progress, emulate, aspire to be and create goal setting towards future achievement. This provides a sense of fulfilment, purpose and creates a desire to live a designed life which can be achieved in a repeatable manner. A franchise of lifestyle. Show the end goal, create the desire, set the means of achieving all aims and you have willing disciples ready to walk the path you lay before them.